Job Description
Associate Regional Marketing Researcher
Based in
Nairobi, Kenya or
Washington, DC
Reports to the
Regional Researcher, East Africa
Who we are
We’re Population Services International (PSI), the world’s leading
non-profit social marketing organization. We work to make it easier for
people in the developing world to be healthy by providing access to
products and services that range from mosquito nets to HIV testing.
There are over 9,000 “PSI’ers” around the world. It’s a diverse group
of entrepreneurs and professionals with an unusually wide range of
backgrounds - from the medical industry to the music business - all with
unique skills we bring to the job.
Join us!
We seek an
Associate Regional Marketing Researcher
to work alongside the Regional Researcher and Regional Marketing Advisor
to provide strategic leadership and technical oversight for research
done across nine PSI network members in East Africa (Ethiopia, South
Sudan, Somaliland, Kenya, Uganda, Tanzania, Malawi, Rwanda, and Burundi)
with a special focus on marketing research.
This position will be based in Nairobi, Kenya or Washington, DC.
Sound like you? Read on.
Your contribution
Provide strategic leadership for research planning
- Support research activities, including strategic research planning,
marketing research planning, study design, questionnaire development,
data analysis, and research dissemination.
- Work with country-level research and marketing teams to develop
annual research portfolios that inform marketing activities and to
manage regional and local research subcontractors;
- Provide strategic advice on research budgeting and staffing
decisions to country representatives to ensure country research teams
can deliver on research portfolios;
- Review and provide research inputs to proposals for funding from
supported countries to ensure proposed research activities are
strategic, fit-for-purpose, and budgeted adequately.
- Interface with global technical, research and marketing teams to
ensure alignment between global strategy, regional research priorities,
and country research activities.
Provide technical inputs and oversight for research activities
- Design marketing research, including qualitative studies,
quantitative studies, and market assessments in in collaboration with
country-level researchers, marketers, and programmers;
- Manage relationships and contracts with research agencies to improve the quality of services provided within the region;
- Lead implementation and data analysis for studies and build capacity
among country-level research teams to design studies, oversee data
collection, and analyze/interpret/disseminate results;
- Ensure studies are in compliance with ethical and internal quality standards;
- Assist with piloting and expanding use of newer technologies including mobile data collection, telephone surveys, etc.
Ensure research results are disseminated for programmatic use
- Support country research teams with dissemination of research results internally and externally;
- Provide technical assistance to country platforms to build skills in
interpreting research results and using evidence to guide marketing and
program decisions and activities;
- Work with the Regional Marketing Advisor to ensure that country
research planning is well-integrated with the marketing planning
process.
- Work with the Regional Monitoring Advisor to develop data dashboards
and promote use of routine sales and program data for programmatic
decision-making;
What are we looking for?
The basics
- You have at least 3 years of experience in the design, management,
analysis, and dissemination of research in marketing or public health,
including experience in a developing country (experience in East Africa
strongly preferred)
- You have a university degree in marketing, public health, behavioral
sciences, population studies, psychology, communication, or a related
field. Preference will be shown for strong work experience, but an MBA,
MA, MPH, MSc, PhD or other relevant advanced degree is a plus.
- You have experience designing and implementing marketing research.
Experience in 2 or more of the following methodologies or approaches is
preferred: segmentation, consumer panels, human centered design, journey
mapping, retail surveys, journey mapping, pre-testing, communication
effectiveness studies, pricing research, and mystery shopper/client
studies.
- You have experience analyzing qualitative data (preferably in Atlas TI, NVivo, or similar program)
- You have demonstrated your ability to inform programmatic decisions using research results
- You are an excellent writer and presenter
- You are fluent in English
- References will be required
- A technical test of knowledge and skills in research design and analysis may be required
- For a Nairobi base, must have work authorization for Kenya. For a Washington, DC base, must have work authorization for the US.
What would get us excited?
- French and KiSwahili language skills are a major plus
- You are knowledgeable about and have experience with market shaping
and market landscaping programs (e.g. Total Market Approach (TMA).)
- You have research experience related to social marketing or social franchising
- You have programmatic experience in a wide variety of public health
programming, including WASH, HIV, family planning, malaria, or nutrition
- You have worked on behavioral segmentation research, process
evaluations, operational research, evaluations of communications
effectiveness, mapping studies/GIS, and mobile health technologies
- You have strong quantitative analysis skills including multi-variate analysis of health survey data (Stata preferred)
- You have substantial experience with electronic data collection
- You have experience in capacity building or training, especially structured long-term capacity building activities
STATUS
PSI is an Equal Opportunity Employer and encourages applications
from qualified individuals regardless of actual or perceived race,
religion, color, sex, age, national origin, disability, sexual
orientation, marital status, personal appearance, matriculation,
political affiliation, family status or responsibilities, gender
identity or expression, pregnancy, childbirth, related medical
conditions or breastfeeding, genetic information, amnesty, veteran,
special disabled veteran or uniform service member status or employment
status.
PI97846456
CLICK
HERE TO APPLY
About the Organization
About
PSI:
PSI is a leading global health organization with programs targeting
malaria, child survival, HIV and reproductive health. Working in
partnership within the public and private sectors, and harnessing the
power of the markets, PSI provides life-saving products, clinical
services and behavior change communications that empower the world's
most vulnerable populations, in over 65 countries to lead healthier
lives. Over 150 staff in the Washington D.C headquarters, 100 overseas
expatriate staff and almost 8,000 local staff work to execute PSI’s
critical and innovative programs worldwide.
Health Impact and Donors:
PSI has a unique focus on measurable health impact much like successful
corporations measure profitability. Measuring the results of PSI’s
health interventions isn’t as simple as counting lives saved. PSI
employs an entire team of researchers to continuously evaluate PSI
performance against evidence-based objectives and verifiable indicators.
Such strict measurement of PSI performance is what sets the
organization apart from others in the field and feeds into the design of
innovative, targeted and cost-effective interventions.
By utilizing the DALY (Disability Adjusted Life Year) system, PSI
estimates that in 2009 alone, its programs directly prevented more than
156,000 HIV infections, 2.6 million unintended pregnancies, almost
150,000 deaths from malaria and diarrhea and 19 million malaria
episodes. In addition, roughly 25,000 patients were treated for TB.
With a focus on decentralized management and local experts, innovative
programs and successful benchmarking, PSI is proud of its long term
commitment to serve those most in need. PSI is supported by several
major donors including: governments of the United States, United
Kingdom, Germany and the Netherlands; the Global Fund, various United
Nations agencies, private foundations, corporations and individuals.
Areas of PSI focus:
HIV:
PSI has HIV programs in over 60 countries around the world.
Interventions, which include social marketing of HIV products and
services and targeted HIV communications, are based upon a commitment to
produce measurable health impact and an emphasis upon rigorous research
and evaluation. Although condom social marketing and targeted
communications remain the cornerstones of PSI's work to address the HIV
pandemic, country programs also implement an increasingly comprehensive
range of interventions in response to the changing needs of specific
country contexts and populations. PSI is increasingly implementing
innovations such as male circumcision services and targeted
communications for concurrent sexual partnerships and injection drug use
interventions.
TB:
Tuberculosis (TB) is a curable and preventable illness, yet it remains a
major cause of death worldwide. It is one of the biggest killers of
women of reproductive age and the most common cause of death among
people living with HIV/AIDS. PSI provides a variety of innovative TB
and TB/HIV-related services, engaging private providers in diagnosis and
treatment and integrating HIV counseling and testing with TB services.
It also creates innovative behavior change communications campaigns to
increase awareness of TB and TB/HIV and to promote healthy behaviors.
Child Survival:
Vulnerable children are one of PSI’s most important target groups.
According to the WHO, nearly 10 million children under the age of five
die each year – more than 1,000 every hour. Tragically, about two-thirds
of child deaths are preventable through practical, low-cost
interventions. PSI works to improve child survival by helping developing
countries address water-borne diseases such as diarrhea, malaria,
pneumonia and HIV with prevention and treatment education and products.
PSI’s child survival programs improve the health and save the lives of
children under five in more than 30 countries.
Reproductive Health:
In over 30 countries throughout the world PSI empowers women and couples
to lead healthier lives by providing access to innovative family
planning and maternal health products and services. Every year, there
are more than 60 million unintended pregnancies and more than 500,000
women die from pregnancy-related causes. In 2008 alone, PSI prevented an
estimated 3.1 million unintended pregnancies and 15,000 maternal
deaths, and enabled millions of couples to plan their families.
Over the past three decades, PSI has expanded the contraceptive methods
in its portfolio from male condoms and oral contraceptives to include
injectable contraceptives, intrauterine contraceptive devices (IUD),
emergency contraception pills, implants, female condoms, voluntary
sterilization, and fertility awareness methods such as the Standard Days
Method using Cyclebeads®. PSI’s RH platform has also grown to address
maternal mortality through the prevention of post-partum hemorrhage and
sepsis, and the prevention of unsafe abortion.
Clean Water:
Access to clean water is a challenge in almost all of the countries PSI
operates in. Increasing awareness of water borne diseases and
accessibility to treated water are a core part of PSI’s efforts across
its health areas.
PSI and its many partners are working together to promote the Safe Water
System, a water quality intervention that employs proven, easy-to-use
and inexpensive solutions such as household water treatment appropriate
for the developing world. Household water treatment and safe storage
ensures that each sip of water is safe to drink. Household water
treatment can be adopted quickly, inexpensively, at national scale in
both development and emergency situations, making an immediate
difference on the lives of those who rely on transporting to and storing
water in their homes.
Malaria:
PSI provides malaria control support to national Ministries of Health in
over 30 countries worldwide. PSI tailors its malaria control programs
to the unique environment in each country and the needs outlined by the
Ministry of Health to achieve the Abuja Targets and MDGs. PSI’s malaria
control programs include delivery of insecticide treated mosquito nets,
pre-packaged malaria treatment, behavior change communications and
operational research.
0 Comments